July has been a symbolic and significant month in the life of Peachaus. It’s the month where everything we’ve been building, the model, the mission, the method, came to life.

We set out with a simple ambition: to take bra fitting to where women are. And this month, we did just that. Our portable, plug-in model came into its own; we turned up, we created beautiful experiences, and we listened and learnt.

Every event was more than just a pop-up.  We talked about our products, yes, but we also talked about boobs. About comfort. About shame. About joy. About bodies and confidence and all the things women often don’t get asked about, especially when it comes to something as everyday, and yet as foundational, as a bra.

So many of the women we met had never had a proper bra fit. Most had no idea what true comfort felt like. And yet, when they experienced it, when they put on a Peachaus bra thatactually fit, their whole energy changed. That moment of transformation, of self-recognition and relief, is everything we stand for.

As a founder, July reminded me why I started this. Running a business in this environment is tough. Staying true to your values, trusting your instincts, and building something meaningful takes courage and resilience. But seeing our team, our brilliant, passionate Peachettes, bring the brand to life with warmth, skill, and empathy filled me with pride. They are the brand and they embodied everything we stand for.

There was so much learning. Constant learning. And I love that. Every day is a new insight, a new way to do it better, a new story to tell.

And then, at the end of the month, a major milestone: our first ever press show, held at the beautiful Kettner’s Townhouse in Soho. We hosted 15 journalists, all of whom were bra fitted and left with a Peachaus underwear set and, more importantly, a deeper understanding of the brand, our mission, and why comfort matters.

So yes, July was pivotal. Not because all the challenges magically disappeared, they didn’t. Funding is still tight. The road ahead is still steep and uncharted. But this month gave us clarity, confirmation, and momentum. We saw our model work. We saw our team fly. We felt our impact.

We are clear. We are focused. And we are going forward with confidence and purpose

Gilly
Founder, Peachaus