Badly fitting bras are a silent health epidemic.Up to80% of women are wearing the wrong bra size, and the effects go far beyond discomfort.

Physiotherapists and ergonomists have found that poor bra fit can lead to chronic neck, shoulder and back pain, muscular tension, poor posture and even nerve compression in the upper body.

Yet no one’s talking about it. `
We blame our desks.
Our chairs.
Our laptops.
But maybe...it’s the bra.

A poorly fitting bra can change the way a woman moves and stands. It can restrict natural movement, tilt the spine, and put pressure on the trapezius and pectoral muscles.

Over time, this strain contributes to fatigue, tension headaches and shoulder indentation, all of which impact energy, confidence, and productivity.

For employers, that means more sick days and hidden health costs.

And the most shocking part?

It’s entirely preventable.

The underwear industry has failed women.

There’s no consistent sizing. No education.

Each brand fits differently, some so tight you can barely breathe, others so loose they offer no support.

We’ve normalised discomfort.

We’ve accepted red marks and shoulder grooves as part of womanhood.

And the industry has been complicit, focused on product, transaction, and margin instead of human wellbeing.

If retailers truly cared, they’d democratise fit,making comfort and health the standard, not the exception.They’d teach women what “good” actually feels like.They’d put wellbeing at the heart of design.

At Peachaus, we see what happens every day when women finally experience a proper fit:Relief. Posture shifts. Shoulders drop. Breathing deepens. Confidence returns.It’s transformational.

Because this isn’t just about lingerie.It’s about women’s health, human comfort, and the right to feel good in your own skin.

And no one’s talking about it.Until now.

#BehindTheBra #ComfortRevolution #WomensHealth #WorkplaceWellness #Ergonomics #Peachaus #BraFitMatters