We’re soon heading into August, and honestly, I’m not sure where this year has gone. But for me, this moment marks six months since I made a decision in January that changed everything. I chose to walk straight through fear.

Being a founder is a rollercoaster, a relentless pursuit of that momentum, that slipstream where the business finally takes off. We’ve worked tirelessly to find it. It’s a tough environment out there. Growing a brand, getting noticed, cutting through, it takes everything. Yet here we are: meeting new customers, seeing people fall in love with our products, with our bra fitting experiences, with what Peachaus stands for.  

This isn’t just a brand. It’s a lifestyle people want to be part of.

In January, I faced a brutal question: how do I grow this business with almost no money to throw at it? That forced us to strip everything back, to analyse every sale, every piece of data from the last three years. And what we saw was clear: the opportunity is in bra fitting.

The most overlooked, avoided, but transformational moment in a woman’s life.

In our experience, nine out of ten women are in the wrong bra size. Nine out of ten are putting up with discomfort, day after day. And nobody is fixing it in a truly caring and human way.

You wouldn’t wear shoes that didn’t fit. So why are we wearing bras that don’t?

We’re going to fix that.
We’re going to fit as many women as we can.
We’re going to build an army of Peachettes, women who take bra fitting into their communities.
We’re going to meet women where they are, and help them reclaim their comfort, their confidence, their power.

Since January, we’ve run events in Bath, in Somerset, and four weeks straight in London with WeWork. The results? Proof, time and again, that this works. Women love the experience of Peachaus; they love the style, fit and comfort of our products. And yes, men are loving Peachaus too. Our unisex pyjamas are fast becoming a hit.

This is more than a business. It’s a movement.A revolt against uncomfortable, outdated fashion and what it stands for.A call to step away form everything that we have taught that has trapped us and disconnected us from ourselves and each other.  We remind you to step into your power, into your heart centre, and live in alignment with who you really are.

I’m here to change the industry. To rewrite retail. To help people feel good in their bodies and to live with purpose.

To grow the brand.
To expand the community.
To take this mission as far as it can go.

Because the world doesn’t need more stuff.It needs brands,  and people,  who give a damn.

That’s why I’m here.And if you’re reading this, I hope you’ll stand with me.