Wow. What a whirlwind it’s been since we launched Peachaus back in March, during a time of such uncertainty but, also, right on the cusp of spring which, for me, is such a hopeful time of year. Every day since, I’ve been filled with gratitude that I get to spend my time bringing to life an ethical underwear and clothing brand that’s been a lifelong dream of mine - one that can and will make a difference in the world.
It’s really fitting that the theme for Peachaus Life throughout May has been ‘optimism’. Because that’s exactly how I feel each morning... optimistic about all the possibilities in front of us and so proud of what we’ve already achieved. We’ve covered Fashion Revolution Week in this month’s content which, as Founder of a label that’s trying to do things the right way, is something that’s very close to my heart. We’ve also caught up with England cricketer and personal friend of mine, Maia Bouchier, about encouraging girls to pursue their professional sporting dreams. She’s truly an inspiration.
We launched this brand with an explosion of colour and positivity, something we explore this month in Peachaus Life, and with our beautiful swallows and blossoms which are really symbolic of hope and change for me and the rest of the team.
Now, we’re now easing into summer with the lessons we’ve learned from our first few months and are hitting our stride with our signature embroideries and a growing palette. We’re continuing to collaborate with amazing creatives and we’ve got some beautiful stories to tell you in the coming weeks. So, keep checking in with us and share your thoughts on our socials, we’d love to hear what you think!