Dear Peachaus family,

When I founded Peachaus, it wasn’t just a dream—it was a response. A response to a world that had promised so much but left me, and so many others, disillusioned. Today, I want to take you beyond the threads of our clothing, into the heart of why Peachaus exists—not just as an antidote to a broken fashion system, but as a rebellion against the deeper betrayals of our society, our systems, and our world.

I once believed in a world that celebrated creativity, connection, and care. Fashion, for me, was a gateway—a space to express, to inspire, to transform. But the deeper I went, the more I saw a society propped up by lies. Fashion was just one piece of the puzzle: images selling us perfection, trends draining our spirits, workers exploited, rivers poisoned, forests felled. Beyond fashion, it was food systems harming our bodies, media twisting our minds, economies exploiting our dreams. We were told to strive, to consume, to conform—always at the cost of people, planet, and purpose.
This wasn’t just a betrayal of me—it was a betrayal of us all. Of the invisible, the silenced, the children inheriting a scarred earth, and every one of us who dared to hope for better, only to find harm woven into the fabric of our lives.

There comes a moment when silence is no longer an option. For me, it was the fire of heartbreak—the kind that burns away complacency and fuels change. I founded Peachaus as a rebellion, an antidote to a world thriving on deception, destruction, and division. It’s proof we can be a force for good, not just in fashion, but in how we live, connect, and care.

Peachaus is our refusal to accept the status quo. Our garments honour the earth, the hands that make them, and each of you—every body, every story. But it’s more than clothing: it’s a “Haus” of belonging, a space of “Peace,” a celebration of “Each” woven into “US,” infused with the “Aus” of untamed joy. It’s a reminder that life should be authentic, not oppressive—a rebellion against the systems that tell us otherwise.

This is only the start. In this series, we’ll uncover the truths of our world—the lies we’ve been sold, the harm we’ve endured, and the paths to healing. From environmental crises to social injustices, from personal battles to collective dreams, we’ll face it all. Because change begins with us—the choices we make, the stories we rewrite, the courage we summon. I challenge you: What lies are you ready to reject? What truths will you embrace? What future will you shape?

Peachaus is my rebellion. I hope it sparks yours.

With all my heart,
Gillian
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