For decades, workplace wellbeing has focused on desks, screens, posture, lighting, mental health support and flexible working. All essential. All necessary.

Yet there is one daily, physical, deeply personal factor affecting millions of women at work that is still almost entirely ignored:

Comfort - starting with what women wear closest to their bodies.

It’s widely cited that up to 80% of women are wearing the wrong bra size. Not because they don’t care but because:

• They haven’t been properly fitted in years (if ever)
• Their bodies have changed through life stages, stress, hormones, pregnancy or menopause
• The lingerie industry is confusing, inconsistent and poorly regulated
• Self-fitting is positioned as “good enough”
• Discomfort has been normalised

Women quietly endure:

• Neck, back and shoulder pain
• Poor posture and restricted movement
• Headaches and fatigue
• Reduced confidence and body awareness
• Avoidance of physical activity
• Discomfort that impacts concentration, mood and energy
  

Too often, this is misattributed to desk setup, stress or workload.

Rarely does anyone ask the most fundamental question:

“Are you actually comfortable?”

Just as ergonomic workstations, screen assessments and proper lighting are considered essential, access to properly fitted undergarments should be recognised as a fundamental workplace comfort need.

Women should not have to:

• Suffer in silence
• Normalise pain
• Manage discomfort privately
• Feel embarrassed to prioritise their own comfort

Comfort is not indulgent. It is foundational.

When a woman is physically supported, she stands taller, breathes more freely, moves with confidence and shows up more fully, not just at work, but in her life.

Poorly fitting bras are not a “fashion issue”. They are a health and productivity issue.

Unchecked discomfort contributes to:

• Musculoskeletal problems
• Reduced participation in exercise and wellbeing activities
• Increased absenteeism
• Presenteeism - being at work, but not at full capacity
• Lower confidence and engagement

This is not about blaming women. It’s about acknowledging a systemic blind spot.

Progressive employers already understand that wellbeing is not one-size-fits-all.

True inclusion means recognising gender-specific health needs and responding with care, dignity and practical support.

Supporting women’s comfort at work:

• Signals genuine commitment to female wellbeing
• Aligns with DEI and ESG strategies
• Builds trust, loyalty and retention
• Creates healthier, more confident teams

It says: We see you. We care. And we’re prepared to act.

One of the biggest barriers to proper bra fitting is friction.

Women know they should get fitted, but:

• It requires time
• Booking
• Travel
• Emotional energy
• Often an uncomfortable retail environment

So it gets postponed. Again and again.

That’s why we don’t wait for women to come to us.

At Peachaus, we are building a Comfort Revolution and taking it directly into the workplace.

We deliver:

• Beautiful, discreet, on-site bra fitting experiences
• Delivered by highly trained female fit specialists
• In offices, corporate spaces and professional environments
• With education, empathy and zero pressure

We remove friction. We remove stigma. We make comfort accessible.

Because when women are supported from the inside out, everything changes.

The Comfort Revolution Starts at Work

Comfort is not cosmetic. It is not trivial. And it is not optional.

It is a human need, a health issue, and a workplace responsibility.

Forward-thinking employers are no longer asking:

“Is this appropriate for work?”

They’re asking:

“Is this supportive of the people who work here?”

The future of work is comfortable. And it starts with the right foundation.